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First Ladies of the Poster: The Gold Collection

Gold, Laura | 2004

In this revealing 160-page book -- with 206 full-color posters -- we are presented with women stepping out of the confining traditional roles in which they were cast and exercising their new-found liberation. We see them taking to the roads on bicycles, getting behind the wheel of an automobile (and even brazenly thumbing their noses at male drivers), taking the helm of a boat, hoisting an aperitif, attending a ball unescorted -- and we are provided with glimpses into women's burgeoning, nascent sexual freedom. This volume features all the top artists of the period: Toulouse-Lautrec, Bonnard, Grasset, Cheret, Mucha, De Feure, Cappiello, Steinlen, Grun, Pal, Bradley, Penfield, and others. These lively images not only reflected their time, but did much to inspire this new-found freedom. The Gold Collection brings us the finest works from that time when posters were all the rage. It is awash with splendid images and vibrant colors, a window into a bygone era where a world of possibilities was just beginning to reveal itself to the women who craved an expanded role in society.

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