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Fit Men Wanted: Original Posters from the Home Front

Imperial War Museums | 2012

Eat Less Bread, "Beer: A Necessity to the Strength of Britain,"The Fight Is Now," "Fit Men Wanted," "Victory is in the Kitchen,"We Need the Woman": such stirring messages exhorted Britishcitizens to do their bit for the country's war effort. Today they seem charmingly innocent, quintessentially English, and oftenvery funny, and the posters that bear the slogans are a treasuryof vintage graphics.Like the much-loved "Keep Calm and Carry On" poster,these proclamations are just what one needs to keep a stiffupper lip and a sense of humor in our own times.

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