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Michael Engelmann: Poster Collection 10

Museum für Gestaltung Zürich | 2004
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ISBN3037780398
LC No.NC1827.S9 Z87 2004
AVAILABLE COPIES1
MAIN LANGUAGEGerman
SECONDARY LANGUAGEEnglish
ORIGINAL LANGUAGEEnglish

Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, "The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. "Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38. 80 illustrations.

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