BACK
The Graphic Artist and His Design Problems
Müller-Brockmann, Josef | 2003
ISBN3721204662
LC No.NC997.M835 2003
AVAILABLE COPIES1
MAIN LANGUAGEGerman
SECONDARY LANGUAGEEnglish
ORIGINAL LANGUAGEFrench
Müller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form, became a standard work that still serves as an historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Müller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative tofunctional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter Science and Visual Communication covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.
You May Also Like
ISBN:9783721210385
Armin Hofmann : reduction, ethics, didactics.
ISBN:97982185343660
Yes, No, And Wow: The Push Pin Studios Revolution
Almir Mavignier : Seriella Farbprogressionen
ISBN:9789995486402
Norka Paz. Espesor viscoso / Jorge Dávalos
ISBN:9789995486419