The imagery created for a Broadway show gives audiences a tangible and emotional connection with the theatrical experience. No other company has been as successful in forging that connection than SpotCo, one of the nation's leading theatrical design and advertising companies. A visual and oral history of the last twenty years of theater, On Broadway pulls back the curtain to reveal the creative process involved in bringing a show off the stag and into public consciousness. A comprehensive collection of behind-the-scenes photos, concept art, and posters ... as well as personal anecdotes.