Legendary, impresario Bill Graham began in January 1966 to commission posters to promote the concerts he was putting on at San Francisco's Fillmore Auditorium. The poster artists created vivid, irreverent banners that reflected their own sense of poetics, style, and wit. What resulted were signature juxtapositions of design, lettering, and color that represented a brand-new art form. These posters now occupy a place in art history while surviving as treasured artifacts of rock archaeology.Published in cooperation with Bill Graham Presents, The Art of the Fillmore reunites for the first time in a single volume the original Bill Graham posters created exclusively for the San Francisco and New York Fillmore dance concerts. Indexes cross-reference the posters with the bands they advertised and the poster artists who created them.