Along with Cassandre, Colin, and Carlu, Charles Loupot is one of the four greatest posterists of the period between the wars. His images are part of the collective memory of the era. The contribution he made to the French publicity sector is remarkable, particularly for such well-known brands as Citroen, Au Bon Marche, Cointreau, Coty, Dop, Monsavon, Ocap, Nicolas, Peugeot, St. Raphael, Twining, Valentine, and Vichy. This is the first monograph dedicated to Loupot as an artist. It includes a biography as well as a critical evaluation of Loupot, accompanied by an array of beautifully-reproduced images spanning his entire career.