Keith Godard (b. 1940) is one of the most unusual personalities on the graphic design scene. His New York practice deals mainly with exhibition design. His poster also create sensations on a regular basis, All his work shares a striking degree of cheerfulness in form & colour, & a sense of humour that gives a hint of Godard's British origins. Despite this, the designer is committed to function & reduced graphics. He trusts the power of the idea. This small-format book is conceived as something that will inspire designers with courage.