A pivotal figure in graphic design, Hans Schleger (known by his Bauhaus-inspired pseudonym, Zero) pioneered the concept of distilling a company's corporate identity down to a visual essence. His influence in advertising-introducing modernism to corporate America-and his propaganda for the British War Office demonstrate his flair for combining photography, line and type in humorous, even surreal ways. This is the first comprehensive survey of all his work and an essential text for any designer.